Cause-Related Marketing (CRM)

Align Your Brand with Purpose. Drive Impact Together.

Cause-Related Marketing (CRM) with AIM Foundation

Cause-related marketing is more than a campaign—it’s a strategic collaboration between brands and nonprofits that drives both social good and business value. At AIM Foundation, we partner with purpose-driven companies to create powerful, socially responsible campaigns that resonate with customers and create tangible impact on the ground.

What is Cause-Related Marketing?

Cause marketing aligns a company’s products, services, or promotions with a social cause—allowing consumers to support meaningful initiatives simply by making a purchase or engaging with a brand.

Unlike traditional charity efforts, cause marketing:

Integrates social impact into core business strategy
Builds customer loyalty through shared values
Drives measurable change in underserved communities

WAYS TO PARTNER

Part Proceeds

Purpose Marketing

In-App Donations

Point-of-Sale Campaigns

Redeem Points

Event Sponsorship

QUICK FACTS

64%

of Indian consumers prefer to buy from socially responsible companies

(Source: Nielsen)

72%

of consumers are more likely to stay loyal to brands that support a cause

(Source: IICA)

60%

of consumers feel connected to brands that support social causes

(Source: JWT India)

29%

Checkout donation increases AOV by upto 29%

(Source: ShoppingGives)

74%

of Indian consumers recommend brands that support social causes

(Source: MSL Group)

Why Partner with AIM Foundation?

At AIM Foundation, we bring deep grassroots experience and a strong track record of working with vulnerable communities across India. When you collaborate with us on a CRM initiative, your brand directly contributes to:

Improved access to education for underprivileged children
Better healthcare and hygiene in underserved areas
Skill development and entrepreneurship opportunities for women and youth
Environmental protection and sustainability
Livelihood enhancement through community-led initiatives

How Your Brand Benefits

Stronger brand reputation and emotional connection with consumers
Increased customer loyalty and engagement
Positive media coverage and public goodwill
Contribution to your CSR, ESG, and SDG goals

Let’s Make Purpose Your Brand’s Superpower

Join hands with AIM Foundation to co-create meaningful campaigns that move hearts, inspire action, and transform lives.

Connect with our Partnerships Team today:

Because when your brand stands for something bigger, your customers stand with you.